Tether, the world’s largest stablecoin issuer, has made a strategic investment in Be Water, an emerging Italian media company. This move signals Tether’s commitment to modern media innovation and diversification beyond financial technology.
Tether Invests in Be Water, Strengthening Its Commitment to Modern Media Innovationhttps://t.co/XqliKpFo1A
— Tether (@Tether_to) March 27, 2025
Tether Acquires 30.4% Stake in Be Water
In an official announcement, Tether confirmed injecting €10 million into Be Water, securing a 30.4% stake by the end of the month. The investment aims to enhance digital content distribution and technological integration, paving the way for Be Water’s international expansion.
This partnership will enable Be Water to leverage blockchain technology and advanced digital tools to distribute high-quality, independent content worldwide. With this deal, Tether executives will hold key positions within Be Water’s ownership structure. Guido Maria Brera, Barbara Salabè, and Mario Calabres will serve on the Board of Directors, alongside Claudia Lagorio (COO of Tether) and Sabrina Giovannetti (CFO of Be Water).
Be Water, led by Executive Chairman Guido Maria Brera, specializes in producing and distributing audio, video, film, and live content. The company is focused on redefining media consumption through a technology-driven approach to content production and storytelling.
Tether invests in BeWater, an Italian media excellence.
— Paolo Ardoino 🤖 (@paoloardoino) March 27, 2025
BeWater holding controls both Will Media and Chora Media, and the group focuses on news, media, podcasts and content creation for the Italian market.
I got to know personally many team members and I'm truly impressed by… https://t.co/8i3d1IR8j1
A New Era for Digital Media
Following Tether’s investment, Be Water has outlined ambitious plans to develop a cutting-edge digital infrastructure for content production and distribution. The company is also set to establish new strategic partnerships with global talent in film, television, and documentary production.
Tether CEO expressed enthusiasm about the collaboration, stating: “We are excited to work with Guido Maria Brera and the Be Water team to explore new frontiers in content creation and distribution, ensuring high-quality, independent content reaches audiences worldwide.”
Tether’s Diversified Investments
Tether’s investment in Be Water is part of its broader strategy to expand beyond fintech. The stablecoin giant has reported over $13 billion in profits and has diversified its portfolio across multiple industries.
Recent investments include:
- Zengo Ltd., a multi-chain crypto wallet powered by Multi-Party Computation (MPC).
- $775 million investment in the video streaming platform Rumble.
- A strategic minority stake in Juventus Football Club.
- A 70% stake in Adecoagro S.A (NYSE: AGRO), solidifying its majority ownership after Board approval.
Also Read: Tether Eyes Partnership with Cantor Fitzgerald for Bitcoin-Backed Loans
Tether’s expansion into media and other sectors highlights its commitment to innovation and global influence, positioning the company as a key player in the digital transformation landscape.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
I’m a crypto enthusiast with a background in finance. I’m fascinated by the potential of crypto to disrupt traditional financial systems. I’m always on the lookout for new and innovative projects in the space. I believe that crypto has the potential to create a more equitable and inclusive financial system.
