Metaplanet Acquires Bitcoin.jp to Build Japan’s Leading Bitcoin Hub Amid Bold Expansion

Sean Williams
Metaplanet

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  • Metaplanet launches Bitcoin Japan Co. and acquires Bitcoin.jp domain.
  • Aims for 210,000 BTC by 2027 amid stock volatility and market skepticism.
  • Bitcoin.jp will unify media, events, and commercial Bitcoin ventures in Japan.

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Metaplanet has acquired the coveted Bitcoin.jp domain in a move to consolidate its growing Bitcoin operations and cement its position as Japan’s leading Bitcoin-focused enterprise. The purchase, approved in a board meeting on September 17, marks a strategic step to unify its Bitcoin media, events, and services under one recognizable brand.

Aiming to Centralize Japan’s Bitcoin Ecosystem

The company has formed a new subsidiary, Bitcoin Japan Co., to oversee a broad slate of upcoming initiatives. Plans include launching Bitcoin Magazine Japan, hosting the Bitcoin Japan Conference in 2027, and rolling out Bitcoin-based financial products and services. Executives say Bitcoin.jp will serve as a central hub for investors, shareholders, and the public to access reliable information about Japan’s Bitcoin market.

The domain, which had been privately owned for over a decade, will also be leveraged for advertising and affiliate programs, positioning it as both an educational and commercial platform. By consolidating its efforts under the Bitcoin.jp banner, Metaplanet hopes to build long-term brand recognition and trust.

Aggressive Bitcoin Accumulation Strategy

This domain purchase follows Metaplanet’s recent $1.4 billion capital raise to expand its Bitcoin reserves. The firm is targeting 30,000 BTC in its treasury by year-end and aims to amass 210,000 BTC by 2027. Currently, it holds 20,136 BTC at an average purchase price of $102,669 — already sitting on a 13.8% paper profit with Bitcoin trading near $116,317.

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However, its rapid accumulation strategy has sparked skepticism. Metaplanet’s stock has fallen around 65% since its June 2025 peak as traders pile on short positions, raising concerns about dilution risks and market volatility.

Building for Long-Term Dominance

Despite market headwinds, Metaplanet views Bitcoin.jp as a cornerstone for its long-term vision. By creating a single entry point for Bitcoin media, events, and commerce in Japan, the company is betting that growing adoption will outweigh short-term market turbulence — and solidify its status as Asia’s premier corporate Bitcoin holder.

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Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.

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