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- WLFI confirmed debit card and retail app launch with Apple Pay integration.
- USD1 stablecoin expands multi-chain presence, nearing $3B valuation.
- Bithumb partnership secures WLFI’s foothold in South Korea’s $72B crypto market.
World Liberty Financial (WLFI), a financial venture tied to the Trump family, is moving forward with a debit card and retail payments app as it doubles down on global expansion. The news follows confirmation of a strategic partnership with South Korea’s Bithumb exchange.
Debit Card Tied to USD1 Stablecoin
Speaking at the Impact conference in Seoul, WLFI co-founder Zak Folkman confirmed that the project’s debit card will be integrated with Apple Pay, allowing users to link its USD1 stablecoin to everyday purchases. He described the upcoming retail app as “Venmo meets Robinhood,” designed to merge peer-to-peer payments with lightweight trading features.
Folkman emphasized that WLFI will remain chain-agnostic, focusing on user-friendly financial tools rather than launching its own blockchain. “Our job is not to roll out chains or exchanges, but to build products that work across platforms,” he said.
WLFI Operating Officer @zakfolkman delivering the keynote presentation at Eastpoint Seoul 🇰🇷 on the future of finance. 🦅☝️ pic.twitter.com/v0E9j5I0rn
— WLFI (@worldlibertyfi) September 22, 2025
Expanding USD1 and Market Strategy
WLFI’s announcement comes shortly after it minted another 100 million USD1 tokens on Solana, strengthening its multi-chain strategy. With a valuation already near $3 billion, USD1 has become one of the fastest-growing stablecoins in the U.S. market.
To stabilize the token’s growth, the company also launched a buyback-and-burn program, which won overwhelming governance support. The initiative is aimed at reducing volatility while reinforcing long-term confidence.
Partnership With Bithumb
Alongside its product rollout, WLFI signed an MOU with Bithumb, South Korea’s second-largest exchange. Bithumb CEO Lee Jae-won described the deal as “an important milestone” for the exchange’s competitiveness. The agreement followed meetings with Eric Trump during Bitcoin Asia 2025 in Hong Kong.
Also Read: Trump Family’s World Liberty Financial Burns 47 Million Tokens as WLFI Price Plummets
South Korea remains a crucial market, valued at over $72 billion, and WLFI has already listed USD1 on both Bithumb and Upbit. Earlier this year, the company partnered with Chainlink to broaden multi-chain accessibility, underscoring its global ambitions.
With its debit card, retail app, and major exchange partnerships, WLFI is positioning itself as more than just another stablecoin issuer. Its multi-chain focus and steady partnership strategy suggest a long-term play for mainstream adoption, both in the U.S. and across Asia.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
I’m your translator between the financial Old World and the new frontier of crypto. After a career demystifying economics and markets, I enjoy elucidating crypto – from investment risks to earth-shaking potential. Let’s explore!
