Key Takeaways:
- VeChain’s BYB app launches at UFC 317, promoting global wellness through blockchain-based fitness rewards.
- Users earn B3TR tokens for workouts, turning exercise into tangible digital value.
- VET token faces resistance at $0.022, but strong ecosystem developments may support long-term value.
Blockchain meets wellness as VeChain gears up to unveil Build Your Body (BYB), a gamified fitness rewards app, during UFC 317 on June 28, coinciding with International Fight Week in Las Vegas. This health-focused initiative—developed with Boston Consulting Group (BCG) via the VeBetter platform—lets users earn B3TR tokens for their physical activity, creating a bridge between fitness and blockchain utility.
BYB: Making Every Workout Count
With Build Your Body, fitness becomes more than just personal health—it turns into a reward system. Whether users are running, doing push-ups, or hitting their daily step goals, BYB converts activity into B3TR tokens. These can be redeemed within the ecosystem, adding tangible value to daily wellness routines.
Importantly, BYB is designed to be accessible to everyone, including non-crypto natives. Through mobile support and social sign-ins, it removes the technical barriers often associated with blockchain apps, allowing UFC’s broad global audience to participate easily.
UFC Partnership Amplifies Wellness Mission
VeChain’s growing partnership with the UFC—launched in 2024—enters a new phase with BYB. With a potential audience of 700 million, UFC’s platform provides VeChain with global visibility. CEO Sunny Lu emphasized that sustainability includes not just the environment but also human wellness:
“UFC’s global reach and commitment to athletic excellence makes them the perfect partner to demonstrate how blockchain can transform everyday activities into rewarding experiences,” Lu said.
VeBetter Ecosystem Expands into Health
BYB is the latest addition to VeChain’s VeBetter ecosystem, which already includes successful apps like Mugshot and Greencart—each with over 1 million users. These applications have collectively recorded over 20 million user actions and distributed around $11 million in token rewards. With BYB, VeChain integrates health and community engagement into its broader sustainability strategy, aligning with UN goals for public well-being.
Features such as international fitness challenges, shared leaderboards, and community-driven motivation aim to make BYB more than just a workout tracker—it’s a socially powered health movement.
Also Read: VeChain’s StarGate Staking Launches July 1, Offering X-Node Holders Up to 5.0x Rewards
While VeChain’s utility-focused developments gain traction, its native token VET has been volatile. Over the past week, VET slipped 1.37%, though it rebounded 9.14% in the last 24 hours to trade at $0.02166. With a $1.86 billion market cap and a 47% jump in 24-hour volume, traders are watching closely.
VET must hold support above $0.022 to target a potential rally to $0.031. A failure to sustain this level could send it down toward $0.017 in the near term.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses
I’m a crypto enthusiast with a background in finance. I’m fascinated by the potential of crypto to disrupt traditional financial systems. I’m always on the lookout for new and innovative projects in the space. I believe that crypto has the potential to create a more equitable and inclusive financial system.
