Tether Partners with Rumble to Launch USAT Stablecoin Wallet for 51M Users

Andrew Chen
Tether (USDT)

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  • Tether partners with Rumble to launch a crypto wallet for 51M users.
  • USAT stablecoin targets the U.S. market under new federal regulations.
  • Tether eyes $20B fundraising to expand into AI and energy infrastructure.

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Tether Holdings SA has teamed up with video-sharing platform Rumble Inc. to accelerate adoption of its new dollar-backed stablecoin, USAT. The partnership will integrate a Tether-powered crypto wallet into Rumble later this year, giving its 51 million monthly users direct access to USAT and other digital assets.

Tether Deepens Stake in Rumble’s Ecosystem

The move follows Tether’s $775 million investment in Rumble in 2024, which secured the stablecoin issuer a 48% ownership stake. That position makes Tether a key strategic partner as Rumble continues to grow its U.S. audience. By embedding crypto payments into the platform, Tether is not just offering access to stablecoins—it is creating a direct channel to promote USAT adoption among millions of users.

Stablecoin Expansion Aligned with U.S. Regulation

USAT was launched last month with a clear focus on the U.S. market. Unlike Tether’s flagship USDT, which dominates globally with $174.6 billion in circulation, USAT is designed to comply with U.S. regulatory standards. The rollout comes as the GENIUS Act, passed in July, establishes federal rules for dollar-backed stablecoins. For Tether, that clarity signals an opportunity to expand its foothold in the U.S. while competing against newer entrants in the regulated stablecoin space.

Beyond Stablecoins: AI and Energy Ambitions

While stablecoins remain central to Tether’s business, the company is looking further ahead. Reports suggest Tether is exploring a $20 billion fundraising round by selling a small stake that would value the company near $500 billion. The proceeds could fund expansion into artificial intelligence and energy infrastructure.

Also Read: Tether Set to Surpass Saudi Aramco: The World’s Most Profitable Company in the Making

Tether has already begun hiring AI talent to develop mobile applications for affordable smartphones in emerging markets, including offline translation tools. In Africa, the company is scaling energy kiosks with a goal of deploying up to 150,000 units by 2030.

Tether’s partnership with Rumble highlights how the company is leveraging media platforms, regulatory clarity, and its financial muscle to expand beyond USDT. With USAT targeting U.S. adoption and broader investments in AI and energy, Tether is positioning itself as more than a stablecoin issuer—it is building a global digital infrastructure strategy.

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Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.

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