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- Snoop Dogg joins Stuff.io, a Cardano-based Web3 media platform.
- Project features top investors like Charles Hoskinson and Mark Cuban.
- STUFF token enables genuine digital media ownership for users.
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Joshua Stone, CEO and co-founder of Stuff.io, confirmed on Thursday that hip-hop legend Snoop Dogg is joining the Cardano-based Web3 project. In a tweet, Stone teased that an official press release would follow, detailing Snoop’s involvement and the platform’s first asset sale. The announcement adds a high-profile figure to Stuff.io’s growing roster of investors and advisors, underscoring the project’s ambition to merge digital media ownership with blockchain technology.
An All-Star Advisory Board
Snoop Dogg’s addition joins a distinguished lineup that already includes Cardano founder Charles Hoskinson and billionaire investor Mark Cuban. Corporate powerhouses such as Ingram Content Group and Bertelsmann Digital Media Investments (BDMI) also support the project, providing both financial backing and strategic guidance. Stone highlighted the importance of community and team collaboration, expressing gratitude to Snoop’s record label, Death Row Records, and their contributions to the partnership.
STUFF Token and True Digital Ownership
Stuff.io’s focus is to empower users with genuine ownership of digital media. The platform operates on Cardano and uses its native token, STUFF, which was formerly named BOOK. The rebranding reflects the project’s goal of providing transparent and tangible ownership rights to users, a step forward in bridging mainstream media and decentralized technology.
. @CoinMarketCap here is our official request to rebrand our token on your site from $BOOK to $STUFF@stuff_io https://t.co/Qp8aw5ajI9
— Book.io (@book_io) November 8, 2024
Snoop Dogg’s Ongoing Crypto Journey
Snoop Dogg is no newcomer to the crypto world. In 2022, he and his son, Champ Medici, collaborated with Cardano-based NFT project Clay Nation to release the Baked Nation NFT collection. Additionally, Hoskinson appeared in Snoop and Champ’s “Bron and Bronny” music video, cementing a cross-industry collaboration. Snoop’s crypto journey dates back to 2013, when he expressed interest in accepting Bitcoin for album sales, showing his long-term commitment to digital assets.
Snoop Dogg’s involvement in Stuff.io is more than a celebrity endorsement; it signifies the intersection of entertainment, blockchain, and genuine digital ownership. With an influential advisory board, a rebranded STUFF token, and strategic backing, Stuff.io is poised to make waves in the Web3 ecosystem, attracting mainstream attention while empowering users.
Thrilled to welcome @SnoopDogg to the @Stuff_io cap table & advisory board—joining legends @MCuban, @IOHK_Charles & @IngramContent. Press release + first asset sale details coming soon. Thanks to @DeathRowRecords crew, our team, and our awesome community! pic.twitter.com/kNyLYqN1Be
— JOSHU₳ (@joshualeestone) September 18, 2025
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
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