MicroStrategy Executive Chairman Michael Saylor has stirred fresh debate around corporate Bitcoin adoption, calling on Apple to replace its underwhelming $110 billion share buyback program with a bold Bitcoin investment. In a June 10 post on X, Saylor declared, “Apple should buy Bitcoin,” directly responding to CNBC’s Jim Cramer, who criticized Apple’s buyback efforts as ineffective.
The Apple buyback is not working right now, The company can leave it to earn a lot or it can take some and integrate. It is not a badge of dishonor. It just isn't
— Jim Cramer (@jimcramer) June 10, 2025
Cramer remarked, “The Apple buyback is not working right now,” pointing to the tech giant’s 17% stock decline year-to-date. Apple’s current buyback strategy, filed with the U.S. SEC in May, is aimed at boosting shareholder value by reducing outstanding shares.
However, Saylor argues that Bitcoin could offer a more lucrative alternative, especially given its historical performance.
Bitcoin Outshines Apple Stock by Over 1,000% in Five Years
Saylor’s argument is rooted in the sharp contrast between the performance of Bitcoin and Apple stock. Since the beginning of 2024, Bitcoin has gained more than 17%, while Apple has seen its stock fall by the same margin. Zooming out further, Bitcoin has surged over 1,000% in the past five years, dwarfing Apple’s 137% return over the same period.
With investors increasingly looking for assets that can offer meaningful appreciation and hedge against inflation, Bitcoin’s track record is gaining attention. Saylor has long promoted Bitcoin as a superior store of value, particularly appealing to cash-rich corporations like Apple.
Corporate Bitcoin Adoption Accelerates Worldwide
Apple isn’t the only company under pressure to consider digital assets. On May 28, GameStop invested $513 million in Bitcoin following a $1.3 billion convertible notes offering. In Asia, Japan’s Metaplanet became the eighth-largest corporate holder of Bitcoin and plans to raise $5.4 billion to further expand its holdings.
In Europe, The Blockchain Group in Paris recently raised its Bitcoin treasury to 1,471 BTC and is pursuing an additional $340 million to boost its position. Meanwhile, U.S. spot Bitcoin ETFs recorded over $386 million in net inflows on June 9, signaling strong institutional interest.
As traditional investment tools face scrutiny, Saylor’s call for Apple to pivot toward Bitcoin underscores a growing narrative: Bitcoin may not just be an asset—it could be the next corporate standard.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses
