Elon Musk-backed memecoin Dogecoin (DOGE) is once again in the spotlight following the launch of the world’s first Dogecoin Exchange-Traded Product (ETP) by 21Shares. Listed on Switzerland’s SIX Exchange under the ticker DOGE, the move brings the beloved meme-inspired cryptocurrency into the world of regulated finance.
The new ETP allows traditional investors to gain exposure to Dogecoin without the need for a crypto wallet or trading account on a digital asset exchange. Each share of the ETP is backed by real DOGE held in custody, providing a secure and transparent gateway for institutional and retail investors alike.
From meme to mainstream: Dogecoin now has its own ETP.
— 21Shares (@21Shares) April 18, 2025
At 21Shares, we’re proud to be the first to offer a Dogecoin ETP exclusively endorsed by the @DogecoinFdn, enabling investors to access the beloved $DOGE asset.
This is what it looks like when culture and finance converge.… pic.twitter.com/iN2vqSeOM9
This milestone follows 21Shares’ recent filing for a Dogecoin ETF with the U.S. Securities and Exchange Commission (SEC), signaling growing institutional interest in memecoins. The firm clarified that the ETP does not use leverage or derivatives, focusing instead on direct tracking of Dogecoin’s price.
The launch was made possible through a collaboration with the Dogecoin Foundation and House of Doge. The Foundation, active since 2014, has played a pivotal role in supporting Dogecoin’s development and community-driven initiatives. Its endorsement lends credibility and signals that Dogecoin is stepping into a more mature financial role.
“From meme to mainstream,” 21Shares stated in its announcement, highlighting the cultural and financial crossover this product represents. The ETP is also the first Dogecoin financial product officially backed by the Dogecoin Foundation.
Also Read: Dogecoin Struggles as Whales Dump 570M DOGE
The crypto community’s response on X (formerly Twitter) has been mixed. While many cheered the mainstream milestone, others questioned whether regulated financial products align with Dogecoin’s original decentralized ethos.
Meanwhile, Dogecoin’s price has seen modest gains. Following the ETP news, DOGE traded around $0.1555, marking a 0.59% increase in 24 hours with a daily trading volume exceeding $559 million. Despite a brief 21% drawdown, whale activity—such as a recent purchase of over 800 million DOGE—has sparked optimism among traders.
As traditional finance opens its doors to memecoins, Dogecoin’s future could be driven by both cultural clout and institutional demand.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
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