In a major step toward mainstream cryptocurrency adoption, crypto-native travel booking service Travala has integrated its inventory of over 2.2 million properties across 230 countries into the global hotel search platform Trivago. This partnership enables millions of Trivago users to explore and book accommodations using over 100 cryptocurrencies, including Bitcoin (BTC), Ethereum (ETH), Binance Coin (BNB), and Travala’s native token, AVA.
Expanding Crypto Adoption in Travel
Trivago’s Head of Account Management, Timo Itterbeck, emphasized the benefits of the integration, stating, “At Trivago, we aim to provide travelers with the most comprehensive overview of all available accommodation options. By integrating Travala, we’re expanding the choice for our customers while also broadening their ability to book with emerging payment options like cryptocurrencies.”
This move follows Travala’s previous integrations with Skyscanner and KAYAK, positioning the platform alongside top travel agencies like Expedia and Booking.com.
Travala’s CEO Highlights Crypto’s Growing Legitimacy
Travala CEO Juan Otero underscored the significance of this partnership, stating, “Our integration with Trivago is another key step in bringing crypto adoption to the masses. There are hundreds of billions of daily searches performed across travel metasearch engines, and adding Travala to Trivago isn’t just beneficial for us—it helps amplify and further legitimize the entire crypto ecosystem by expanding the prevalence of crypto transactions for real-world services.”
Travala’s Growth and Takeover Speculations
Travala’s financial performance has been impressive, nearly doubling its year-over-year revenue to $100 million in 2024. The platform also reported that 78% of its bookings were paid for using cryptocurrency. Amid this growth, reports surfaced of an unsolicited takeover offer last year, valuing Travala at over $100 million. While potential buyers, including Booking.com, were approached, Travala has remained silent on the acquisition rumors.
Travala continues to lead the push for blockchain integration in the travel industry. Initially built on the Neo blockchain, it migrated to BNB Chain in 2020 for better scalability and lower fees. Binance also acquired a stake in the company, further cementing its crypto-driven foundation.
Following this latest integration, Trivago users selecting a Travala-listed hotel will be redirected to Travala’s platform, where they can earn rewards via the AVA Smart Program. Travala also supports Solana-based assets, including SOL travel rewards, and recently integrated President Trump’s official memecoin, TRUMP, aiming to attract new crypto adopters.
Also Read: Bitcoin Struggles to Stay Above $100K as $527 Million in Liquidations Rock the Crypto Market
With strategic partnerships and continued growth, Travala is reshaping the travel industry by merging blockchain technology with real-world utility, driving greater crypto adoption across global travel markets.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
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