Strategy, formerly known as MicroStrategy, continues to make waves in the cryptocurrency market with its massive Bitcoin acquisitions. The firm’s 12th acquisition of the year alone saw it add 13,390 BTC at an approximate cost of $1.34 billion. This brings its total investment in Bitcoin to a staggering $39.41 Billion, with the firm holding a significant portion of the cryptocurrency’s total supply.
Strategic Purchases During Price Rallies
One of the most notable aspects of Strategy’s Bitcoin strategy is its consistent investment approach, even in volatile market conditions. The firm has made some of its largest purchases during sharp price rallies, acquiring 55,500 BTC and then 51,780 BTC during periods of rapid price increases. These large-scale transactions occurred as Bitcoin surged to near all-time highs, with the price touching $110,000 in late 2024. This approach highlights Strategy’s unwavering belief in Bitcoin’s long-term value and its ability to weather market fluctuations.
Impressive Unrealized Gains and Market Impact
By May 2025, Bitcoin’s price had surged above $100,000, pushing the value of Strategy’s Bitcoin holdings to around $59.24 billion. This equates to an unrealized gain of $19.83 billion, marking a 50% profit based on the firm’s average purchase price of $69,287 per Bitcoin. CryptoQuant’s data shows that Strategy’s purchases, particularly during late 2024 and early 2025, had a direct impact on Bitcoin’s price movements, demonstrating how institutional investment announcements can drive market trends.
Dominating the Bitcoin Supply and Expanding Portfolio Metrics
Strategy’s growing dominance in the Bitcoin market is becoming increasingly apparent. By May 2025, the firm controlled approximately 2.864% of Bitcoin’s total circulating supply, cementing its position as one of the largest corporate holders of BTC globally.
Also Read: BTC Price Alert: Could Profit-Taking at $106K Trigger a Pullback Before New Bitcoin Highs?
The firm’s price-to-BTC ratio, which stands at 7.27, reflects its substantial market value relative to its Bitcoin assets. As Strategy’s portfolio continues to grow, it solidifies its standing as a major player in the Bitcoin ecosystem, with its investment strategy resonating with both institutional and retail investors alike.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
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