|
Getting your Trinity Audio player ready...
|
- PwC cites clearer U.S. crypto regulation as a major catalyst for expansion
- Stablecoin legislation is boosting institutional confidence in digital assets
- All Big Four firms are now actively offering crypto-related services
PricewaterhouseCoopers is expanding its digital asset business after what its leadership sees as a turning point in U.S. crypto regulation. CEO Paul Griggs says clearer rules, new regulatory leadership, and momentum around stablecoin legislation have shifted the risk calculus for one of the world’s largest professional services firms.
Speaking to the Financial Times, Griggs pointed to recent developments such as leadership changes at the U.S. Securities and Exchange Commission and progress on the proposed GENIUS Act as key drivers behind PwC’s decision to lean further into crypto-related services.
Regulatory Clarity Changes the Equation
For years, large accounting and consulting firms approached crypto cautiously, wary of regulatory uncertainty and enforcement-driven policymaking. That stance appears to be changing.
Griggs said emerging frameworks around stablecoins are creating greater confidence for firms considering deeper exposure to digital assets. Clearer rulemaking, he noted, allows PwC to invest in infrastructure, talent, and product offerings with more certainty around compliance expectations.
Tokenization is also part of the equation. As real-world assets increasingly move on-chain, PwC views digital assets less as a niche sector and more as a core component of future financial markets.
“We Do All the Above in Crypto”
PwC already offers a broad range of crypto services, including audit support, cybersecurity, wallet management, and regulatory advisory. Its client base spans crypto-native firms, traditional financial institutions entering the space, and public-sector organizations such as governments and central banks.
According to Griggs, the firm’s expansion has been deliberate rather than opportunistic. Over the past year, PwC has added both internal specialists and external expertise to support growing demand across consulting and audit functions.
The message from leadership is clear: crypto is no longer treated as a side experiment but as a permanent service line.
Big Four Convergence Around Digital Assets
PwC is not alone. All members of the “Big Four” accounting firms are now active in crypto and blockchain services. Deloitte has built partnerships across the blockchain ecosystem, while Ernst & Young and KPMG offer crypto-focused tax, audit, and advisory solutions.
The convergence signals a broader institutional shift. As regulatory clarity improves, professional services firms are positioning themselves to support the next phase of digital asset adoption — one increasingly shaped by compliance, infrastructure, and integration with traditional finance.
A Measured but Meaningful Bet
PwC’s expansion reflects a growing belief that U.S. crypto policy is moving from ambiguity toward structure. While risks remain, the firm’s leadership appears convinced that the direction of travel is now clear enough to justify deeper engagement.
For crypto markets, the entry of more institutional service providers could further normalize the sector — and accelerate its integration into the global financial system.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
I’m your translator between the financial Old World and the new frontier of crypto. After a career demystifying economics and markets, I enjoy elucidating crypto – from investment risks to earth-shaking potential. Let’s explore!
