MicroStrategy, the world’s largest Bitcoin holder among intelligence firms, has once again doubled down on its strategy of acquiring Bitcoin as a treasury reserve. The company recently made headlines by investing $1.1 billion to purchase an additional 11,000 BTC, marking another significant move in its ongoing accumulation campaign.

Michael Saylor, the co-founder of MicroStrategy, took to social media to announce the purchase, revealing that each Bitcoin was acquired at an average price of approximately $101,191. This move brings MicroStrategy’s total Bitcoin holdings to a staggering 461,000 BTC, valued at roughly $29.3 billion. With an average price of $63,610 per Bitcoin across all their acquisitions, the firm continues to solidify its position as one of the largest institutional Bitcoin investors in the world.
The recent purchase is part of MicroStrategy’s broader strategy to integrate Bitcoin into its corporate balance sheet as a hedge against inflation and economic uncertainty. The company’s aggressive Bitcoin accumulation began in 2020 and has since escalated, with their holdings growing steadily over time. Notably, the company acquired 2,530 Bitcoins for about $243 million between January 6 and 12, 2025, further enhancing its portfolio.
As of 2025, MicroStrategy has also seen an impressive Bitcoin yield of 1.69% year-to-date (YTD), reflecting the profitability of its Bitcoin holdings relative to its initial investment. This yield is an indication that the company’s strategy to hold and accumulate Bitcoin is paying off, with the value of its investments continuing to appreciate despite market fluctuations.
Also Read: MicroStrategy Expands Bitcoin Holdings with $243 Million Purchase, Bringing Total to 450,000 BTC
In conclusion, MicroStrategy’s ongoing Bitcoin acquisition strategy underscores the firm’s confidence in Bitcoin’s long-term potential as both a store of value and an alternative asset class. As the company continues to expand its Bitcoin reserves, its influence on the market and its position as a leading institutional player in the cryptocurrency space only grows stronger.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.