Luxury fashion giant LVMH is facing a legal battle after Watch Skins Corporation filed a lawsuit accusing the conglomerate of patent infringement. The Texas-based company, known for its pioneering NFT watch face technology, alleges that LVMH unlawfully used its patented system to display NFT artworks on smartwatches.
According to the complaint filed in a Texas federal court on March 10, Watch Skins claims to hold multiple patents covering its proprietary system that verifies NFT ownership before displaying them on smartwatches. The lawsuit specifically targets TAG Heuer, an LVMH-owned brand, citing its Connected Calibre E4 smartwatch as an infringing product.
Watch Skins outlined three key patents allegedly misappropriated by LVMH. The first patent involves verifying NFT ownership before displaying the digital artwork on a smartwatch face. The second ensures that an NFT must be authenticated through a blockchain wallet before being showcased. The third covers the retrieval and display of customized watch faces based on NFT ownership.
The lawsuit also accuses TAG Heuer of actively encouraging customers to violate Watch Skins’ patents by providing instructions on how to use its NFT display feature. “The watch allows the NFT to be displayed if owned by the user’s crypto wallet and connects to a user’s crypto wallet to guarantee authenticity of works displayed,” the complaint states.
Watch Skins, which launched the world’s first blockchain NFT watch face marketplace at the Consumer Electronics Show in Las Vegas in 2020, is seeking a jury trial, financial compensation for lost profits and royalties, and an injunction against LVMH to prevent further unauthorized use of its patented technology.
LVMH, the parent company of high-profile brands such as Louis Vuitton, Tiffany, Christian Dior, and TAG Heuer, has yet to respond to the allegations.
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This lawsuit marks another instance of intellectual property disputes in the NFT and blockchain space, reflecting the growing tension between tech innovators and luxury brands over digital asset integration. As the case unfolds, it could set a precedent for NFT-related patent protections in the wearable tech industry.
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