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- Franklin Templeton’s EZPZ ETF offers simple, passive exposure to Bitcoin and Ethereum.
- The XRPZ ETF launch is imminent (Nov 24), confirming high market demand for regulated XRP products.
- EZPZ’s structure allows for future asset additions, potentially including XRP based on its growing market legitimacy.
The institutional embrace of digital assets is accelerating, and Franklin Templeton is moving to the forefront with a diversified suite of Exchange-Traded Products (ETPs). Crypto commentator Zach Rector recently highlighted the firm’s calculated strategy, focusing on the established Franklin Crypto Index ETF (EZPZ) and the highly-anticipated launch of the XRPZ ETF. This dual focus confirms Franklin Templeton’s commitment to providing regulated, simplified access to the volatile, high-potential crypto market for traditional investors.
EZPZ: The Bitcoin and Ethereum Core
The existing EZPZ ETF, which began trading in February, serves as Franklin Templeton’s foundation in the crypto space. It is a straightforward, passively managed product that strictly tracks an institutional index composed of the two largest digital assets by market capitalization: Bitcoin and Ethereum. The simple, non-active strategy is designed for investors seeking “beta” exposure to the top layer of the crypto economy without the complexities of active trading or direct wallet management.
Franklin Crypto Index ETF (EZPZ) went live today on the CBOE. Spot XRP ETF (XRPZ) will be live next week on the NYSE. 👍 pic.twitter.com/w10cXHdqDG
— Zach Rector (@ZachRector7) November 18, 2025
Crucially, the fund’s initial design permits future expansion, signaling a long-term vision to incorporate more assets as regulatory and market conditions evolve. This forward-thinking structure positions EZPZ as an adaptive vehicle for the maturing digital asset class.
The XRPZ Countdown and Market Expansion
Attention is now shifting to the upcoming XRPZ ETF, which is on track to begin trading on or around November 24th, following an update to its S-1 filing. This move places Franklin Templeton alongside other issuers, such as Canary Capital and Rex Osprey, who have already launched their own XRP-focused products, signaling robust market demand for regulated access to the Ripple-linked cryptocurrency.
The imminent launch of XRPZ is a significant step, validating the asset’s standing and offering another institutional-grade option for investors to gain exposure to the altcoin. Crypto-focused observers like Zach Rector have been tracking the S-1 filing progression, underscoring the advanced stage of the regulatory approval process.
Also Read: Spot-XRP ETF Launches and the Speculative Path to $1,000 XRP
XRP’s Potential Path to the EZPZ Index
The launch of a dedicated XRP fund has implications beyond just the new product. XRPZ’s operational experience, particularly concerning custody and valuation of XRP, could be instrumental in integrating the asset into the broader EZPZ index down the line. The current EZPZ rules allow for the inclusion of new digital assets once they meet the index provider’s strict, regulated standards. With a growing number of new spot XRP products increasing market liquidity and transparency, the case for XRP to satisfy the EZPZ index criteria is strengthening.
Franklin Templeton’s strategic two-pronged approach—offering a core Bitcoin/Ethereum index fund and a dedicated XRP product—demonstrates a thoughtful, patient expansion into the institutional crypto landscape. Investors are keenly watching as this global asset manager continues to define its presence in the new financial frontier.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
I’m your translator between the financial Old World and the new frontier of crypto. After a career demystifying economics and markets, I enjoy elucidating crypto – from investment risks to earth-shaking potential. Let’s explore!
