GameStop has added 4,710 Bitcoins to its balance sheet, marking a major pivot in its treasury strategy with a valuation close to $513 million. The announcement, made on X this Wednesday, follows the company’s earlier declaration in March outlining a Bitcoin-focused capital plan. While the post did not disclose the purchase timeline or price per coin, the move signals GameStop’s growing alignment with the digital asset strategies adopted by a rising number of public companies.
GameStop has purchased 4,710 Bitcoin. pic.twitter.com/gGdr0BRrAv
— GameStop (@gamestop) May 28, 2025
The gaming retailer raised $1.3 billion through a convertible senior notes issuance to fund its new strategy. Based on February financial filings, the Bitcoin allocation now accounts for approximately 10.7% of GameStop’s $4.78 billion in liquid assets. Investors responded positively, with GameStop’s shares climbing 4.4% in pre-market trading, while Bitcoin traded near $108,900 at the time of the news.
Corporate Bitcoin Holdings Surge in 2025
GameStop’s foray into Bitcoin is part of a much larger corporate shift. Since January 2025, more than 50 publicly traded companies have launched Bitcoin treasury initiatives, including firms like 21 Capital, Strive, and the H100 Group. Data from late May shows 113 companies now hold Bitcoin on their balance sheets, up from 89 the previous month. These firms collectively own over 800,000 Bitcoins, worth an estimated $88 billion.
GameStop’s move mirrors the strategy of firms like Strategy (formerly MicroStrategy), which pioneered the trend in 2020. For many of these companies, Bitcoin is no longer viewed as speculative, but rather as a hedge against inflation and a long-term store of value in increasingly uncertain financial markets.
Also Read: GameStop’s $1.5B Bitcoin Investment Sparks GME Stock Surge: What’s Next?
Trump Media and Global Firms Fuel Institutional Crypto Wave
Further reinforcing the trend, Trump Media and Technology Group, owner of Truth Social, revealed a $2.5 billion fundraise on May 27 to invest in Bitcoin—despite previously denying such intentions. They join an elite group that includes Tesla, which famously bought $1.25 billion in Bitcoin.
International players are also stepping up. Japan’s Metaplanet and Brazil’s Meliuz have recently expanded their Bitcoin positions, citing revamped treasury management strategies. With Bitcoin now trading at $107,230, down 2.3% in 24 hours, markets are digesting the long-term implications of these institutional moves on Bitcoin’s role in corporate finance.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses
I’m your translator between the financial Old World and the new frontier of crypto. After a career demystifying economics and markets, I enjoy elucidating crypto – from investment risks to earth-shaking potential. Let’s explore!
