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Seychelles-based crypto exchange OKX has relaunched its U.S. operations with a bold new strategy, marking a significant return to the American market. The company unveiled its new regional headquarters in San Jose, California, and introduced the OKX Wallet tailored for U.S. users, signaling a major shift in its North American ambitions.
OKX has announced its entry into the U.S. market with the launch of a centralized exchange and the OKX Wallet for U.S. users, alongside the establishment of a regional headquarters in San Jose, California. Existing OKCoin users will be migrated to the OKX platform. The rollout…
— Wu Blockchain (@WuBlockchain) April 15, 2025
Roshan Robert has been appointed CEO of OKX’s U.S. division, bringing a wealth of fintech experience from CLST and Hidden Road — the latter recently acquired by Ripple for $1.25 billion. Since joining in September 2024, Robert has spearheaded the company’s compliance-first relaunch, emphasizing robust KYC protocols, fraud detection, and geo-blocking to meet stringent regulatory expectations.
The move follows a costly $500 million settlement with the U.S. Department of Justice (DOJ) two months ago. OKX’s international entity admitted to operating without proper authorization, agreeing to implement an external compliance consultant through 2027. While the case included a guilty plea, no employees faced criminal charges, and the DOJ confirmed no direct customer harm occurred.
This relaunch comes amid a broader thaw in U.S. crypto regulation under the current administration. OKX joins platforms like CoinList, which recently resumed U.S. operations, as regulatory clarity improves. Binance is also rumored to be preparing a return.
As part of the transition, U.S. customers of OKCoin — OKX’s former U.S.-compliant sister company — will be migrated to the OKX platform. They’ll benefit from lower fees, deeper liquidity, and a suite of advanced trading tools.
Also Read: OKX Appoints Ex-NYDFS Chief Linda Lacewell as CLO Amid Global Expansion
OKX now enters a competitive U.S. crypto landscape dominated by Coinbase and Kraken. However, with a fresh compliance framework and a focus on attracting younger, tech-savvy users, the company sees strong growth potential.
Hong Fang, former head of OKCoin, will continue supporting OKX’s global strategy, reinforcing the exchange’s long-term vision of compliance, innovation, and expansion in regulated markets.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
I’m a crypto enthusiast with a background in finance. I’m fascinated by the potential of crypto to disrupt traditional financial systems. I’m always on the lookout for new and innovative projects in the space. I believe that crypto has the potential to create a more equitable and inclusive financial system.
