The crypto market has a new darling, and it purrs. The “cat in a dogs world” (MEW) meme coin has experienced a meteoric rise, surging over 85% in the past seven days. Launched earlier this year on the Solana blockchain, MEW is swiftly climbing the popularity ladder, currently boasting a market cap of $692 million and a daily trading volume exceeding $250 million (as of writing).
MEW Clawing at Meme Coin Supremacy
MEW isn’t just basking in internet cat memes. Its developers have declared a “global cat season,” aiming to dethrone the dog-dominated meme coin scene currently ruled by Dogecoin (DOGE) and Shiba Inu (SHIB).
This strategy seems to be working, with MEW already outperforming established dog-themed meme coins like Dogwifhat (WIF), Bonk (BONK), and Floki (FLOKI).
Partnerships and Hype Fuel the Rise
Several factors contribute to MEW’s success. A notable partnership with the Web3 gaming project Pixelverse brought MEW’s mascot – a stylish white cat – to Pixelverse’s Telegram stickers, boosting visibility. Additionally, crypto exchange listings and promotional activities have fueled the fire. On July 22nd, MEW’s trading volume skyrocketed to a staggering $2.07 billion, reflecting immense speculative interest and propelling it to sixth place in cryptocurrency trading volume rankings.
Dark Spots on a Shiny Coat As Ethical Concerns Emerge
However, a shadow hangs over this explosive growth. A pseudonymous Twitter account, “cex offender,” has raised serious allegations of unethical marketing practices. The account claims undisclosed paid promotions involving key opinion leaders (KOLs) who were allegedly offered significant sums (250,000 USDC) to promote MEW without disclosing the paid nature of their endorsements. These allegations, if true, could spark federal investigations into the influencers involved.
Also Read: Memecoin Market Swings: Doge Holds Half the Market Cap, Cat in a Dog’s World (MEW) Up 89% in a Week
MEW’s rapid rise presents a fascinating case study. While its “cat season” strategy and partnerships appear successful, the ethical concerns surrounding potential market manipulation cannot be ignored.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
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