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- Visa to launch stablecoin under Visa Direct in 2025.
- U.S. GENIUS Act sparks institutional adoption of stablecoins.
- Solana emerges as a key network for new stablecoin issuers.
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Visa, the global payments giant, has confirmed it will introduce its own stablecoin under the Visa Direct program in 2025. The move, announced at SIBOS 2025, marks one of the most significant signs yet of traditional finance embracing blockchain-based money.
A Push to Modernize Cross-Border Payments
Visa says its stablecoin will reduce transaction costs, speed up settlements, and provide businesses with more flexibility in how they fund and use cards. “Visa Direct’s new stablecoin integration lays the groundwork for money to move instantly across the world,” said Chris Newkirk, President of Commercial & Money Movement Solutions at Visa.
The company processed $15.7 trillion in payments in 2024, giving its stablecoin launch the potential to reshape global money flows. By enabling direct card funding with stablecoins, Visa could bridge the gap between digital assets and everyday commerce.
Regulatory Green Light Accelerates Adoption
Visa’s timing aligns with a turning point in U.S. policy. Earlier this year, President Donald Trump signed the GENIUS Act, a law establishing clear rules for stablecoins. Since then, banks and institutional players have moved faster into the market.
World Liberty Finance, backed by Trump, launched the USD1 stablecoin on Solana, which quickly became the fifth-largest stablecoin with a $2.68 billion market cap. The rapid rise highlighted how regulatory clarity can drive mainstream adoption.
Solana Gains Spotlight as Stablecoin Hub
Solana has emerged as the preferred blockchain for stablecoin issuers. Its ecosystem is now valued at $14.13 billion, and analysts expect Visa could follow suit by deploying its stablecoin there. The network’s speed and low costs have already attracted institutional players.
Also Read: Visa Pilots Stablecoins to Revolutionize Cross-Border Payments
Meanwhile, Solana’s price outlook remains strong. SOL rebounded 7.22% in the past 24 hours to $205.88, fueled by technical support that has triggered previous rallies. With bullish momentum building, some analysts believe SOL could reclaim the $253 level.
Visa’s entry into the stablecoin market signals a major shift in how traditional finance views digital money. By pairing global reach with blockchain efficiency, Visa could accelerate stablecoin adoption for businesses and consumers alike—while boosting networks like Solana that power this new financial infrastructure.
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Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
I’m a crypto enthusiast with a background in finance. I’m fascinated by the potential of crypto to disrupt traditional financial systems. I’m always on the lookout for new and innovative projects in the space. I believe that crypto has the potential to create a more equitable and inclusive financial system.
