Justin Sun Plans $100M Bitcoin Buy as Corporate Treasuries Sink — Who’s Right?

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• Justin Sun plans to add up to $100M in Bitcoin despite recent price declines.
  
• Corporate Bitcoin treasuries are reporting large unrealized losses.
  
• Binance also signals long-term confidence with a potential $1B BTC shift.

Bitcoin’s latest slide has rattled markets and dented the balance sheets of several major corporate holders. Yet while many treasury-focused firms are sitting on deep paper losses, one high-profile crypto executive is moving in the opposite direction. Tron founder Justin Sun says he plans to deploy up to $100 million into Bitcoin, framing the downturn as an opportunity rather than a warning sign.

With BTC hovering near multi-month lows, Sun’s strategy highlights a growing divide between long-term accumulation and short-term risk management across the crypto industry.

Justin Sun Eyes $100 Million Bitcoin Accumulation

Sun revealed that Tron intends to add between $50 million and $100 million worth of Bitcoin to its reserves. The announcement came as BTC briefly slipped below $75,000 during Asian trading hours on February 2, marking its weakest level since last April.

Bitcoin has fallen roughly 14% over the past month and about 21% since mid-January. Despite a modest rebound, BTC is still trading near $77,700, according to market data, reflecting ongoing bearish pressure.

Sun’s potential purchase would rank among the largest single Bitcoin acquisitions by a blockchain founder in recent months. It also contrasts sharply with the behavior of many corporate buyers who accumulated Bitcoin near peak levels earlier this year and are now grappling with steep drawdowns.

Corporate Treasuries Face Growing Paper Losses

Digital Asset Treasury (DAT) firms that loaded up on Bitcoin during the 2025 rally are feeling the strain. Industry tracking data suggests some corporate holders are down more than 30% on their BTC positions.

One of the most exposed firms is Strategy, the business intelligence company widely known for its aggressive Bitcoin strategy. With BTC trading below $75,000 earlier this week, Strategy reportedly slipped into more than $1 billion in unrealized losses.

The company recently purchased nearly 3,000 BTC for $264 million, bringing its average purchase price to around $76,000 per coin. That narrow gap between cost basis and market price has raised concerns among investors about volatility risk and the potential need to raise capital if prices fall further.

Binance Signals Confidence With $1 Billion Shift

While some corporate treasuries are under pressure, Binance has also hinted at a bold move. The exchange announced plans to shift $1 billion from its user protection fund—currently held in stablecoins—into Bitcoin.

Though not a direct market buy announcement, the decision suggests Binance sees BTC as a long-term store of value rather than simply a trading asset. Combined with Sun’s proposal, it points to continued institutional confidence even amid a broader market pullback.

Also Read: DIFC Court Freezes $456M TUSD Reserves in Legal Win for Justin Sun

Bitcoin’s decline is testing conviction across the crypto ecosystem. For some companies, falling prices have exposed the risks of aggressive accumulation near cycle highs. For others, including Justin Sun and potentially Binance, the downturn represents a rare chance to build positions at discounted levels.

Whether this wave of dip-buying stabilizes the market remains to be seen. But one thing is clear: Bitcoin’s current weakness is separating short-term speculators from long-term believers.

Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.