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- BTCS diversifies its treasury with Pudgy Penguins NFTs amid bullish PENGU momentum.
- Blue-chip NFTs gain appeal for corporate reserves and brand value.
- Sustained PENGU growth depends on NFT market trends and August cap data.
Nasdaq-listed BTCS Inc. has broadened its treasury holdings by purchasing three Pudgy Penguins NFTs, signaling a shift from its traditional focus on Ethereum. The company recently made its largest ETH purchase to date, acquiring 14,240 ETH and bringing total holdings above 70,000 ETH. By incorporating blue-chip NFTs like Pudgy Penguins, BTCS is aiming to diversify its corporate reserves and tap into emerging asset classes.
Pudgy Penguins Gains Market Momentum
The acquisition comes as PENGU token prices rose 3.34%, outpacing the broader crypto market’s 2.31% gain. This bullish momentum coincides with a 7% weekly increase in the Pudgy Penguins NFT floor price, surpassing even the Bored Ape Yacht Club in market cap. The NFT market rebounded strongly in July, with trading volumes reaching $6.6 billion—a 94% month-over-month increase—renewing interest in blue-chip collections.
We’re excited to announce that $BTCS has acquired 3 Pudgy Penguins NFTs to add to their treasury. @NasdaqBTCS is a publicly traded blockchain company listed on the @NasdaqExchange that holds over $300M+ in ETH.
— Pudgy Penguins (@pudgypenguins) August 12, 2025
Treasury Penguins are real. https://t.co/q5svQdBtzv pic.twitter.com/wthALnyfcS
NFTs in Corporate Treasury Strategies
BTCS’s move reflects a growing trend of companies exploring NFTs as part of treasury management. Industry experts suggest that NFTs offer cultural and social value, enhancing brand appeal and investor engagement. Yuga Labs CEO Garga has highlighted that NFT treasury adoption could become mainstream, though skeptics caution about price volatility and limited historical growth data compared with cryptocurrencies like Bitcoin or Ethereum.
Also Read: No, Pudgy Penguins Didn’t Buy OpenSea — Here’s What They’re Really Doing Instead
Expanding Ecosystem and Future Outlook
Pudgy Penguins is also extending its ecosystem through collectibles licensing deals with Suplay Inc. and high-profile branding opportunities, such as placement on a Williams Racing Formula One car, viewed by over 85 million people. Analysts note that sustained PENGU momentum, reinforced by BTCS’s acquisition and upcoming listings like Robinhood, could further boost the token’s performance. August NFT market cap data will be crucial for assessing long-term trends.
BTCS’s strategic NFT purchases illustrate the evolving role of digital assets in corporate portfolios. As blue-chip NFTs gain traction, investors and institutions alike may increasingly integrate these assets to diversify holdings and capitalize on growing market momentum.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses
I’m a crypto enthusiast with a background in finance. I’m fascinated by the potential of crypto to disrupt traditional financial systems. I’m always on the lookout for new and innovative projects in the space. I believe that crypto has the potential to create a more equitable and inclusive financial system.
