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- Bitget unveils a 10-meter interactive LED tower designed by Julius Horsthuis.
- Festivalgoers can compete for a $60,000 crypto prize via Pulsar partnership.
- Exclusive LED cups and interactive activities blend festival culture with blockchain.
Bitget, a leading global crypto exchange, is set to make a bold return to the UNTOLD Dubai festival from November 6 to 9. The company will unveil a 10-meter interactive LED tower designed by Dutch visual artist Julius Horsthuis, whose portfolio includes collaborations with Avicii, Lady Gaga, and Cirque du Soleil. Festivalgoers can step on a pressure-sensitive tile to “Awaken the Tower,” triggering dynamic visuals paired with a custom soundtrack by composer Chris Kuijten. The installation reflects Bitget’s seven-year evolution in the crypto space, represented through seven unique VJ loops transitioning between day and night modes.
Exclusive LED Cups and Immersive Experiences
Bitget’s presence goes beyond visual spectacle. In partnership with Pernod Ricard and Absolut, the exchange will introduce limited-edition LED cups displayed across the main stage, Zamna stage, and VIP areas. These cups light up the festival grounds, turning ordinary moments into memorable experiences. Additionally, attendees can engage in interactive activities, from wallet activations and merch giveaways to trading challenges, showcasing practical crypto applications in everyday life.
$60,000 Crypto Prize and Pulsar Collaboration
Bitget has also strengthened its partnership with Pulsar Money, offering a $60,000 crypto prize pool and an exclusive Vault challenge for selected participants. The initiative blends entertainment with blockchain technology, aligning with Bitget’s ongoing mission to merge creativity with innovation. This move follows the exchange’s collaboration with Google Developer Group, which focuses on AI-powered blockchain advancements.
Also Read: Emerging Markets Lead Global Crypto Adoption Surge in 2025, Bitget Report Finds
Celebrating Growth and Education
Throughout the festival, Bitget will present short mainstage videos highlighting each year of its growth journey. The immersive display combines light, sound, and storytelling to connect people through technology and creativity. Beyond festival showcases, Bitget contributes to blockchain education, joining UNICEF initiatives to educate over 300,000 youths and sponsoring global events like MotoGP and LaLiga.
Bitget’s UNTOLD Dubai presence demonstrates how crypto can transcend traditional finance, blending art, technology, and community engagement into a memorable cultural experience.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
I’m a crypto enthusiast with a background in finance. I’m fascinated by the potential of crypto to disrupt traditional financial systems. I’m always on the lookout for new and innovative projects in the space. I believe that crypto has the potential to create a more equitable and inclusive financial system.
