Binance.US Cuts Fees on Bitcoin, Ethereum & Top Cryptos to Reclaim U.S. Market Share

Binance

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  • Binance.US now offers 0% maker and 0.01% taker fees for 20+ crypto pairs.
  • Market share remains low despite SEC case dismissal and restored USD support.
  • Regulatory hurdles continue to limit full U.S. market access.

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.US, the American arm of the global crypto giant, has rolled out significant trading fee reductions across more than 20 major cryptocurrency pairs. The move aims to stimulate trading activity as the exchange faces ongoing challenges in the U.S. market.

Major Cryptos See Fee Reductions

The exchange is expanding its “Tier 0” pricing, offering 0% maker fees and just 0.01% taker fees for popular assets like Bitcoin (BTC), Ethereum (ETH), Solana (SOL), Binance Coin (BNB), and Cardano (ADA). This model, initially introduced for Bitcoin in 2022, is now extended to a broader range of cryptocurrencies in a bid to lure traders back to the platform.

Despite the aggressive pricing strategy, Binance.US has struggled with low trading volumes. Its share of U.S. dollar-supported transactions plummeted to 0.20% as of August, a stark decline from the 10% market share it once held prior to the SEC lawsuit in June 2023. Even after the SEC dismissed the case in May 2025, trading activity has yet to rebound.

Operational Hurdles Limit Growth

The fee reduction comes at a time when Binance.US faces regulatory and operational challenges. The platform remains inaccessible in several key states, including New York, Georgia, and Texas, while states such as Kansas and Wisconsin restrict users to crypto-only services without USD support.

In February, Binance.US restored USD deposits and withdrawals after nearly two years as a crypto-only platform. Yet, the exchange still faces an uphill battle to fully rebuild its U.S. presence.

BinanceUS’s USD Support Exchange Volume. | Source: The Block

Competing in a Crowded Market

By lowering fees, Binance.US hopes to position itself as a low-cost alternative to dominant U.S. exchanges like Coinbase and Kraken. The strategy underscores the importance of affordability in attracting traders, particularly as the U.S. crypto market becomes increasingly competitive.

Also Read: Binance Coin (BNB) Price Set for $1,000? Key Catalysts Driving the Next Rally

Whether these fee cuts will be enough to revive Binance.US’s market share remains uncertain, especially amid ongoing regulatory hurdles and a cautious investor base.

Binance.US’s fee reductions are a strategic attempt to regain lost ground in the U.S. crypto market. While the move may attract cost-conscious traders, the exchange’s long-term success depends on overcoming regulatory barriers and restoring investor confidence.

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Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.