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- Webus integrates XRP to simplify cross-border loyalty redemptions.
- Platform rollout begins in North America and Asia, pending SEC approval.
- Institutional adoption of XRP continues to grow, boosting liquidity and utility.
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Nasdaq-listed Webus International is stepping into the $20 billion loyalty market with a bold move: integrating XRP settlement into its upcoming tokenized travel rewards platform. The initiative aims to transform how travelers redeem and convert loyalty points across airlines, hotels, and mobility networks, bringing real-time, borderless liquidity to a fragmented industry.
XRP Settlement to Revolutionize Loyalty Redemptions
Webus plans to leverage XRP stablecoin settlement to enhance transparency, interoperability, and cross-border reward redemption. According to CEO Nan Zheng, the platform’s goal is to unify loyalty systems worldwide.
“Our mission is to unlock real liquidity in the loyalty market. By using XRP settlement, we can make reward redemptions instant, borderless, and cost-efficient,” Zheng said.
Webus has just filed a press release with the SEC.
— bill morgan (@Belisarius2020) October 15, 2025
It announces plans to establish a tokenised travel reward exchange platform integrating XRP stablecoin settlement to enhance cross border reward redemption and value conversion across the loyalty industry. No specific… pic.twitter.com/55S1H7lNey
The rollout will be phased and subject to regulatory approval, with pilot programs already under review in North America and Asia. The platform is expected to eventually connect global reward programs under a single, interoperable network.
Strategic SEC Filings and Institutional Backing
Webus recently filed a press release with the SEC outlining its plans. This follows a prior SEC submission in partnership with Samara Alpha Management LLC, detailing intentions to manage up to $300 million in XRP as part of its treasury operations.
The move aligns with broader industry trends, as companies increasingly adopt XRP for corporate holdings. Current data shows institutional XRP treasuries have surpassed $11.5 billion, reflecting growing confidence in the token’s utility.
Also Read: Dogecoin Eyes Nasdaq With $50M House of Doge Deal
Ripple Ecosystem Expands Amid DeFi Growth
The Webus announcement coincides with broader developments across the XRPL ecosystem. Ripple has launched the Multi-Purpose Token (MPT) standard to tokenize real-world assets with built-in compliance, while institutional DeFi adoption continues to rise. XRPL now handles over $1 billion in stablecoin transactions monthly and ranks among the top ten blockchains for asset tokenization.
Recent CME introductions of XRP micro futures and options further highlight growing institutional interest, with $61.6 million in investments recorded over the past 18 weeks despite broader market challenges.
Webus’s XRP-powered platform represents a significant step toward bridging loyalty programs with blockchain technology. By combining instant settlement, regulatory compliance, and global interoperability, the company is positioning itself at the forefront of a rapidly evolving $20 billion market.
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Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
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