Visa and Coinbase are joining forces to make crypto transactions faster and easier than ever for millions of users in the U.S. and EU. In a strategic partnership announced on October 29, Visa will enable Coinbase customers with eligible Visa debit cards to deposit, withdraw, and buy crypto in real-time. This move marks a significant step in bridging traditional finance with the rapidly evolving crypto industry.
Real-Time Crypto Transactions Now A Reality
With this partnership, Coinbase users with eligible Visa debit cards can enjoy real-time fund access, eliminating the usual delays in crypto transactions. Visa explained, “Customers in the United States and European Union will get real-time delivery of account funds.” This is a notable development for crypto enthusiasts who want to act swiftly on market changes, especially given the 24/7 nature of crypto trading.
Yanilsa Gonzalez Ore, Head of Visa Direct in North America, emphasized that the move empowers Coinbase users with more agility, saying they “can take advantage of trading opportunities day and night.” As the crypto market can shift dramatically within minutes, the ability to deposit and withdraw funds instantly can be crucial, particularly for day traders and those using crypto as part of their financial portfolio.
Coinbase and Visa’s Growing Partnership
Visa has been actively integrating crypto options within its extensive network, and its relationship with Coinbase isn’t new. The two firms have worked together on crypto debit cards for years, allowing users to spend crypto through Visa’s network of vendors. But this latest move steps up their collaboration, creating a seamless link between traditional financial systems and digital assets.
The timing couldn’t be more strategic. After the FTX crisis rocked the crypto world in late 2022, many traditional finance firms had stepped back from crypto ventures. Visa’s latest moves with Coinbase, as well as a similar partnership with FV Bank on October 28, show renewed confidence in the potential of regulated crypto services to thrive.
The U.S. and EU regulatory climates are warming toward crypto, opening doors for partnerships like Visa’s with Coinbase. The EU’s Markets in Crypto-Assets (MiCA) framework began implementation this year, providing legal clarity on how firms like Coinbase can operate in Europe. Meanwhile, in the U.S., major crypto players, including Coinbase, are investing in political advocacy. As the presidential and congressional elections draw near, crypto proponents anticipate that either administration could introduce favorable regulations that benefit the industry.
Also Read: The Case For Ethereum – How 543,000 ETH Withdrawn From Coinbase Signals Bullish Potential
The Significance for Users and the Crypto Market
Visa’s partnership with Coinbase offers practical advantages for users and could signal a shift toward greater mainstream acceptance of digital currencies. Users in eligible regions can now deposit, withdraw, and buy crypto through Coinbase without the lengthy processing times that have historically slowed down crypto transactions.
As Visa continues to back crypto-friendly initiatives, it could pave the way for other financial giants to follow suit, especially as demand for seamless crypto services grows. This collaboration highlights how traditional financial institutions and crypto firms can work together, benefiting both markets. For now, Visa and Coinbase users in the U.S. and EU have a powerful new tool at their disposal — one that may soon redefine the crypto trading experience for millions.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
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