Verb Technology to Rebrand as TON Strategy Co. After $558M Toncoin Treasury Pivot

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Key Takeaways:

• Verb Technology is raising $558 million to acquire Toncoin as its primary treasury asset, marking a major pivot into Web3.
  
• The company will adopt a new identity focused entirely on the TON ecosystem, effective around August 7.
  
• The PIPE deal includes over 110 investors, including Blockchain.com, Pantera, Animoca, Kraken, and Kingsway Capital.

Verb Technology Company (NASDAQ: VERB) is making a bold move into the crypto space with a $558 million private placement aimed at acquiring Toncoin (TON) as its primary treasury reserve asset. The transaction, structured as a PIPE, signals a strategic pivot that includes a corporate rebrand to TON Strategy Co., expected to finalize by August 7.

Toncoin Becomes Central to New Corporate Strategy

The Las Vegas-based social commerce firm, known for its live video and social selling tools, is set to use the majority of its newly raised capital to purchase Toncoin. According to the company, this would make it one of the largest holders of TON globally, with planned holdings accounting for approximately 5% of TON’s circulating market value. Additionally, the firm plans to generate staking rewards from the holdings, creating a yield-bearing digital treasury.

Backed by Major Crypto and Tech Investors

The $558 million raise includes participation from over 110 investors, led by Kingsway Capital and anchored by key industry players such as Blockchain.com, Pantera, Animoca, Kraken, and others. Notably, Peter Smith, CEO of Blockchain.com, will serve as a special advisor, and Kingsway’s CEO Manuel Stotz — also President of the TON Foundation — will become Executive Chairman.

Strategic Bet on Telegram and TON Ecosystem

TON, the native token of The Open Network, is tightly integrated into Telegram’s growing web3 ecosystem, including payments, tokenized usernames, and mini apps. With Telegram boasting over 1 billion users, Verb’s pivot aligns with the platform’s massive crypto user base and TON’s expanding utility.

Also Read: Toncoin Price Prediction: Bearish RSI Divergence Signals Drop Toward $1.28

The firm also announced a new leadership team, including Veronika Kapustina as CEO and Sarah Olsen as CFO, both with strong backgrounds in finance and blockchain.

With a massive capital infusion and a full rebrand, Verb Technology’s transformation into TON Strategy Co. marks a unique moment — the first time a public company has adopted Toncoin as its treasury backbone. As the TON ecosystem scales through Telegram, this move positions the firm to be a key institutional player in the next wave of crypto adoption.

Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.