VeChain is making a play for mass adoption with the launch of its Marketplace-as-a-Service (MaaS) platform, a no-code solution for businesses to create their own white-label NFT marketplaces. The first user to embrace MaaS is none other than Gresini Racing, a prestigious MotoGP championship team, aiming to offer exclusive digital collectibles to its fanbase.
Simplifying NFT Creation for Businesses
MaaS caters to both enterprises and individuals by offering a user-friendly platform to sell and transfer digital assets. This is particularly timely considering the growing interest in real-world asset (RWA) tokenization. A future iteration of MaaS will even introduce NFC functionality, enabling the creation of “phygitals” – physical assets with corresponding digital tokens.
Gresini Racing Embraces Web3 with Fan Engagement
Gresini Racing, leveraging MaaS, plans to offer unique digital collectibles to its fans. This Web2-friendly experience includes:
- Social media logins: No need for crypto wallets, simplifying the user experience.
- Credit card purchases: Fans can buy NFTs with familiar payment methods.
- Euro listings: Intuitive pricing for non-crypto users.
- Configurable collections: Teams can control access, resale options, and visibility.
- Admin dashboard: Manage and customize the marketplace experience.
Breaking Down Barriers to Blockchain
This launch follows VeChain’s introduction of VORJ in 2023, a no-code platform for creating smart contracts and digital assets. Both MaaS and VORJ underscore VeChain’s commitment to making blockchain accessible to a wider audience, fostering mass adoption through user-friendly solutions.
A Glimpse into the Digital Future
“Web3 is a new world, and we want to be part of it,” says Carlo Merlini, Gresini Racing’s Commercial and Marketing Director. “NFTs and digital collectibles offer exciting ways to engage our fans and celebrate Gresini Racing’s heritage.”
VeChain’s Communications Lead, Jake Campton, echoes this sentiment: “MaaS showcases how non-Web3 companies can easily enter the blockchain space, demonstrating the real-world value of this technology.”
Also Read: B3TR Planet: VeChain Unveils Three-Phased Plan for Sustainable Future with VeBetterDAO
The Potential of Asset Tokenization
MaaS caters to the growing demand for asset tokenization, a market estimated to reach a staggering $16 trillion by 2030. VeChain, with its existing suite of blockchain-powered services like product authentication and provenance tracking, is well-positioned to capitalize on this trend.
The Legacy of Gresini Racing and the Future of MotoGP: Gresini Racing, a team with a rich history in MotoGP, now ventures into the world of Web3. Their partnership with VeChain paves the way for innovative fan engagement strategies, while showcasing the potential of blockchain technology in the world of motorsports.
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