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- KuCoin opens Sydney HQ, appoints James Pinch as MD.
- Partnership with Adam Scott enhances brand visibility.
- Expansion targets 20% market growth in Australian crypto by 2026.
KuCoin Global, a leading cryptocurrency exchange with over 40 million users worldwide, has announced a major expansion into Australia, opening new offices in Sydney and appointing James Pinch as Managing Director. This strategic move aims to broaden KuCoin’s presence in the Asia-Pacific market and accelerate crypto adoption across the country.
Strategic Expansion and Local Leadership
The new Sydney offices will serve as KuCoin’s Australian headquarters, providing regulated crypto services nationwide. James Pinch, a seasoned finance and crypto executive, will lead the local operations. With a strong background in compliance, risk management, and fintech innovation, Pinch is tasked with growing the exchange’s user base and establishing institutional-grade operations in Australia.
“Investors down under are serious about digital assets, and the industry is projected to grow almost 20% to US$1.2bn by 2026,” Pinch said. “KuCoin is committed to transparency, stability, and innovation to support the next generation of Australian investors.”
Strengthening Community and Market Presence
KuCoin’s expansion coincides with its first sponsorship of the Australian Crypto Convention (ACC) 2025, highlighting its commitment to the local community. CEO BC Wong emphasized the importance of local engagement:
“The appointment of James Pinch and our Australian leadership team signals how serious we are about this market. We are dedicated to delivering a regulated, connected, and converging future for digital and traditional finance.”
The Sydney office will also create employment opportunities, supporting a growing ecosystem of crypto professionals in Australia.
Celebrity Partnership and Brand Visibility
To enhance trust and brand recognition, KuCoin has partnered with Australian golf icon Adam Scott in a nationwide campaign titled “Integrity First. Trading on KuCoin Next.” Scott will feature KuCoin-branded equipment at major tournaments, bridging the gap between mainstream sports and cryptocurrency adoption.
Also Read: KuCoin Appeals FINTRAC Decision, Reaffirms Commitment to Compliance
“I’ve been impressed by KuCoin’s commitment to security and transparency,” Scott said. “I’m proud to partner with a platform raising the bar for the crypto industry.”
KuCoin’s Australian expansion signals a significant step in the exchange’s global strategy. By combining local leadership, regulatory compliance, and strategic marketing, KuCoin aims to strengthen its foothold in one of the world’s fastest-growing crypto markets.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
I’m your translator between the financial Old World and the new frontier of crypto. After a career demystifying economics and markets, I enjoy elucidating crypto – from investment risks to earth-shaking potential. Let’s explore!
