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- Kanye West’s YZY token surged 6,800% within hours of launch before pulling back.
- A whale investor turned $2.28M into $8.29M, netting $6M profit.
- Analysts warn of liquidity risks as YZY pool lacks stablecoin backing.
Billionaire rapper and fashion mogul Kanye West, now known as Ye, has shaken the crypto world with the launch of his new token, $YZY, on the Solana blockchain. The celebrity-backed coin sparked instant frenzy, surging 6,800% within hours of release before a sharp correction.
YZY Token Launch Draws Massive Hype
The Yeezy Coin ($YZY) debuted in August 2025, quickly gaining traction after Ye promoted it on social media and announced a $20,000 launch prize pool. Following its listing on Gate Alpha, the token spiked to an all-time high of $3.16, pushing its market cap to $146.7 million.
However, early profit-taking soon triggered a pullback, bringing the price down to $1.47. Despite the volatility, YZY maintained strong trading volume, underscoring how influential celebrity-driven projects can rapidly move markets.
Whale Investor Nets $6 Million in Profit
One major trader made headlines by spending 12,170 SOL ($2.28 million) to buy 2.67 million YZY tokens during the launch phase. The position ballooned to $8.29 million at peak valuation, securing nearly $6 million in profit within hours.
Ye (@kanyewest) launched his own $YZY token on @solana.
— Onchain Lens (@OnchainLens) August 21, 2025
A whale spent 12,170 $SOL, worth $2.28M, to buy 2.67M $YZY and transferred it to another wallet.
Currently, these $YZY are valued at $8.29M, resulting in a profit of $6M.
Note: The liquidity pool was populated solely with… pic.twitter.com/Ma3ViJwUgi
This dramatic gain highlights both the opportunity and risk inherent in early-stage celebrity tokens, where price swings can be extreme and liquidity uncertain.
Tokenomics and Liquidity Concerns
YZY is designed to integrate with Kanye’s Yeezy fashion brand, serving as a payment option for the online store. Of the total supply, 70% remains under Ye’s control, while 20% is allocated to investors and 10% to liquidity.
Also Read: Is Kanye West About to Launch ‘Ye Coin’? Crypto Fans Speculate After Bold Tweets
But analysts caution that YZY’s liquidity pool was created solely with its own token, rather than being paired with stablecoins like USDC. This structure could make it vulnerable to price manipulation—an issue seen in other celebrity-linked coins such as the TRUMP memecoin.
Ye’s entry into crypto with YZY Token underscores the growing crossover between celebrity culture and blockchain finance. While early investors saw explosive gains, questions remain about sustainability, liquidity, and long-term adoption beyond the initial hype.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses
I’m a crypto enthusiast with a background in finance. I’m fascinated by the potential of crypto to disrupt traditional financial systems. I’m always on the lookout for new and innovative projects in the space. I believe that crypto has the potential to create a more equitable and inclusive financial system.
