Coinbase Ramps Up Bitcoin Strategy with Weekly BTC Purchases

Andrew Chen
Coinbase

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Key Takeaways:

  • Coinbase is now purchasing Bitcoin weekly, reflecting deep institutional confidence in BTC’s long-term value.
  • CEO Brian Armstrong’s move has received praise from key Bitcoin advocates, including Michael Saylor and David Bailey.
  • While Coinbase still trails MicroStrategy in BTC holdings, consistent buying could help narrow the gap over time.

Coinbase has officially joined the ranks of aggressive corporate Bitcoin accumulators. CEO Brian Armstrong recently disclosed that the exchange is now buying Bitcoin every single week—further solidifying its long-term faith in the asset. With $995 million in BTC currently held, Coinbase ranks as the 10th-largest corporate Bitcoin holder, and Armstrong’s bullish stance comes as Bitcoin edges closer to breaking its all-time high.

From Bitcoin Maximalism to a Multi-Token Future

Coinbase wasn’t always this diversified. In its early days, the exchange was built around Bitcoin alone, with Armstrong even dismissing other cryptocurrencies like XRP and Stellar (XLM) as distractions in a 2014 tweet. That mindset began to shift in 2016 when Coinbase added Ethereum. By 2018, it was listing a wide range of ERC-20 tokens, a move that drew criticism from hardcore Bitcoin purists.

Now, despite the platform’s broad token support, Armstrong’s renewed focus on Bitcoin marks a significant pivot back to its original roots—only this time, with corporate firepower.

Michael Saylor and Bitcoin Leaders Back Armstrong’s Move

MicroStrategy Chairman Michael Saylor—widely recognized as the corporate face of Bitcoin accumulation—voiced his approval of Coinbase’s move. He responded to Armstrong’s announcement with a simple rocket emoji, signaling lift-off.

Bitcoin Magazine CEO David Bailey also chimed in, calling Armstrong the “G.O.A.T.” for putting his company’s weight behind Bitcoin in such a consistent, long-term manner. Support from these high-profile Bitcoin advocates adds weight to Coinbase’s evolving strategy.

Can Coinbase Ever Catch Up to MicroStrategy?

Although Coinbase’s $995 million in Bitcoin is impressive, it pales in comparison to MicroStrategy’s staggering 592,345 BTC—currently worth over $33 billion. That said, Armstrong’s commitment to ongoing weekly purchases suggests Coinbase is playing the long game.

If it maintains this buying pace—and if Bitcoin prices continue to rise—Coinbase could gradually close the gap. But overtaking MicroStrategy would require either a much more aggressive buying strategy or a major price rally.

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Coinbase’s weekly BTC purchases reflect a broader trend in institutional finance: Bitcoin is increasingly being viewed as a strategic asset. As macroeconomic concerns and inflation fears linger, more companies are looking to hedge with BTC.

With Bitcoin trading around $107,363, Coinbase is strengthening its position as one of the most influential players in the space. While altcoins remain a part of its portfolio, Bitcoin is clearly the cornerstone of its long-term strategy.

Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses

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