China Mobile

China Mobile’s Digital Content Arm Partners with Phoenix for AI-Powered Metaverse

China Mobile’s digital content subsidiary Migu has partnered with decentralized AI infrastructure platform Phoenix to leverage scalable AIGC (AI generated content) infrastructure for its applications in metaverse and gaming.

China Mobile is the largest wireless carrier in China, with over 1 billion users – its digital content arm Migu serves over 900 million users across its video streaming, metaverse, gaming, and music apps. In recent years, Migu has been heavily focusing around innovation in metaverse, interactive virtual environments, and immersive digital experience for users, which would be enhanced via seamless integration of AIGC capabilities.

AI-powered content for metaverse and gaming is no trivial endeavor as it requires a combination of suitable AIGC models for image, 3D, and video, as well as robust and scalable underlying AI compute infrastructure. Phoenix’s DePIN-based elastic AI compute layer SkyNet combined with various native ready-to-use AIGC modules built into Phoenix GenAI, makes the ideal solution for in-app real-time AIGC capabilities including text-to-image, AI-to-3D, and interactive NPCs utilizing LLM chatbot technology.

Additionally, Phoenix GenAI’s open API PaaS (platform as a service) layer allows Migu’s app ecosystem to access and customize AI generated content at large scale, given the size of Migu’s userbase. AI-generated NFTs in Migu’s various metaverse applications would be one of many use case examples.

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