The ‘Saylor Effect’: Strategy Eyes 100th BTC Buy—What It Means for the Market

Michael Saylor

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  • Strategy may soon complete its 100th bitcoin acquisition.
  • The company continues buying despite unrealized losses.
  • Long-term treasury strategy remains central to its bitcoin approach.

Michael Saylor appears to be preparing the market for yet another bitcoin purchase — one that could mark a symbolic milestone for his company, Strategy. A recent teaser shared on X has fueled speculation that the firm’s 100th acquisition of bitcoin may be imminent, reinforcing its reputation as the most aggressive corporate buyer of the asset.

The post featured a chart labeled “The Orange Century,” a phrase many traders interpreted as a nod to the upcoming milestone. Saylor has developed a pattern of signaling purchases ahead of official announcements, and recent history suggests markets may not have long to wait.

A Persistent Buying Strategy Despite Market Pressure

Strategy has now purchased bitcoin for 12 consecutive weeks, demonstrating continued conviction even as prices remain below the company’s average entry point. With bitcoin trading near $64,700 — well under Strategy’s estimated average purchase price of about $76,000 — parts of its holdings are temporarily at a loss on paper.

Still, the firm shows no sign of slowing. Data from StrategyTracker indicates the company holds more than 717,000 BTC, making it the world’s largest publicly traded corporate holder of bitcoin. Analysts say this consistency highlights a deliberate treasury strategy rather than short-term speculation.

Strategy owns 717,131 bitcoin at an average price of $76,027. Source: StrategyTracker

Long-Term Hedge Narrative Still Driving Corporate Bitcoin Adoption

Strategy continues to frame bitcoin as both an inflation hedge and a long-term reserve asset. That narrative has resonated with some institutional investors, particularly as macro uncertainty and currency volatility persist globally.

Also Read: Cardano Weakens as Whales Split — But Michael Saylor Signals New Bitcoin Buy

Market observers note that Strategy’s persistence may also serve a signaling function. Each purchase reinforces its commitment and keeps bitcoin firmly tied to the company’s corporate identity. Even when prices dip, the firm’s ongoing accumulation supports the broader narrative of bitcoin as a strategic asset rather than a trading vehicle.

If Strategy confirms its next purchase, the milestone 100th buy would underscore one of the most consistent corporate accumulation strategies in modern financial markets. For supporters, it signals confidence in bitcoin’s long-term role in corporate treasuries. For skeptics, it raises questions about concentration risk. Either way, Strategy’s moves continue to shape how institutions approach digital assets.

Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.