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- House of Doge and Brag House are merging in a reverse takeover to list on Nasdaq.
- The new company holds over $50 million in capital and 837 million DOGE.
- Institutional interest in Dogecoin continues to grow through ETFs and partnerships.
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Dogecoin, the world’s most recognized meme coin, is moving from internet humor to institutional legitimacy. The House of Doge — the commercial arm of the Dogecoin Foundation — has announced a merger with Brag House Holdings (NASDAQ: TBH) through a reverse takeover. Once completed, the new entity will be listed on Nasdaq, marking a milestone in Dogecoin’s path toward becoming a mainstream financial asset.
House of Doge and Brag House Join Forces
The merger will unite Dogecoin’s community-driven ecosystem with Brag House’s Gen Z-focused gaming and digital engagement platform. Both companies’ boards have unanimously approved the agreement, which will create a publicly traded firm operating across gaming, finance, and digital media.
Backed by over $50 million in capital and 837 million DOGE tokens, the combined company aims to accelerate adoption by integrating Dogecoin into payment systems, data licensing, and global treasury operations. CEO Marco Margiotta described the move as the “next phase in Dogecoin’s evolution,” highlighting that what began as a meme now stands as a credible infrastructure engine for digital finance.
Institutional Interest Grows Around DOGE
This merger follows a series of strategic alliances — including partnerships with Robinhood, CleanCore Solutions, and 21Shares — that have strengthened Dogecoin’s position in institutional markets. CleanCore’s DOGE treasury alone has recorded profits exceeding $20 million since launch.
Also Read: Dogecoin (DOGE) Price Drop: Key Resistance and Recovery Signals Traders Should Watch
At the same time, the broader Dogecoin ecosystem is expanding technologically. The Cardinals Index Node upgrade has improved transaction speed and data efficiency, while the REX-Osprey Dogecoin ETF recently became the first U.S.-listed product offering traditional investors exposure to DOGE.
The Road Ahead for DOGE
With ETFs gaining traction and a Nasdaq listing on the horizon, Dogecoin’s evolution from internet joke to institutional asset is nearly complete. As Brag House CEO Lavell Juan Malloy II noted, merging crypto with Gen Z gaming culture could unlock “multi-billion-dollar opportunities” and cement DOGE’s role in the next phase of digital finance.
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Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
I’m a crypto enthusiast with a background in finance. I’m fascinated by the potential of crypto to disrupt traditional financial systems. I’m always on the lookout for new and innovative projects in the space. I believe that crypto has the potential to create a more equitable and inclusive financial system.
