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Key Takeaways:
- Trump has imposed a 30% tariff on EU and Mexican goods starting August 1, with threats of further hikes if they retaliate.
- The EU has warned of economic disruption and pledged proportional countermeasures.
- Trump’s broader tariff campaign includes new duties on over 20 other countries, reshaping global trade dynamics.
New blanket tariffs set for August 1 as Trump pressures trade partners for ‘reciprocity’
Former U.S. President Donald Trump has announced a sweeping new 30% tariff on imports from the European Union and Mexico, set to take effect on August 1. The move, revealed in letters sent to European Commission President Ursula von der Leyen and Mexico’s President Claudia Sheinbaum, is part of Trump’s renewed push for what he calls a more “reciprocal” global trade system.
Tariff Threats Expand Beyond EU and Mexico
Trump posted the letters on his Truth Social platform, signaling the administration’s hardline stance ahead of the August deadline. He warned both parties that any retaliatory tariffs would be met with proportional escalation: “Whatever the number you choose to raise them by, will be added on to the 30% that we charge.”

In his message to Mexico, Trump criticized the country’s border enforcement efforts, saying that while Mexico has assisted, “what Mexico has done is not enough.” However, he offered a caveat for both Mexico and the EU: the 30% tariff could be avoided if companies shift manufacturing operations to the United States.
EU Pushes for Deal as Trade Risks Mount
The EU, which exported over $553 billion in goods to the U.S. in 2022, is now the latest target of Trump’s aggressive trade strategy. Von der Leyen responded swiftly, warning that the tariffs would “disrupt essential transatlantic supply chains” and vowing that the EU will take “all necessary steps to safeguard EU interests,” including proportional countermeasures if talks fail.
Despite recent progress in negotiations that had initially defused Trump’s threat of a 50% tariff on the bloc, the EU still received the tariff notice. Officials say they remain open to dialogue and are aiming to reach an agreement by the August 1 deadline.
Global Shockwaves and Ongoing Trade Deal Uncertainty
Trump’s recent actions have created fresh volatility across global markets. Just days earlier, he extended a 90-day pause on a broader wave of tariffs announced in April—known as the “liberation day” tariffs—which included a 10% baseline rate and higher duties on over 60 countries.
This week alone, Trump has sent tariff letters to 23 countries, including Canada, Japan, and Brazil, with new rates ranging from 20% to 50%. In a recent interview, Trump confirmed he’s preparing to implement a 15% to 20% baseline tariff for all remaining nations.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
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