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MicroStrategy, a leading business intelligence firm, has once again expanded its Bitcoin portfolio, reinforcing its status as one of the largest corporate holders of Bitcoin. In a recent filing with the US Securities and Exchange Commission (SEC), the company revealed the purchase of 2,530 BTC between January 6 and January 12, 2025, for a total of $243 million. This acquisition was made at an average price of $95,972 per Bitcoin.
This move comes amid a period of volatility for the cryptocurrency, with Bitcoin briefly spiking to $102,000 on January 7—the highest level of 2025—before pulling back to its current value of $90,800. Despite the short-term dip, MicroStrategy’s Bitcoin holdings remain in the green, with an approximate 45% profit on its investments. The company now holds 450,000 BTC, valued at over $40 billion, at an average price of $62,691 per Bitcoin.
MicroStrategy’s chairman, Michael Saylor, shared the milestone on X, emphasizing the company’s strategic focus on digital assets. He highlighted the firm’s 0.32% Bitcoin yield in 2025, demonstrating a successful alignment of Bitcoin with its equity structure.
MicroStrategy has acquired 2,530 BTC for ~$243 million at ~$95,972 per bitcoin and has achieved BTC Yield of 0.32% YTD 2025. As of 1/12/2025, we hodl 450,000 $BTC acquired for ~$28.2 billion at ~$62,691 per bitcoin. $MSTR https://t.co/qONdrIwz7Q
— Michael Saylor⚡️ (@saylor) January 13, 2025
To fund its Bitcoin purchases, MicroStrategy sold 710,425 shares, raising $243 million. This forms part of the company’s broader $42 billion capital raise, which includes $21 billion in equity offerings and $21 billion in fixed-income investments. The company recently launched a $2 billion preferred stock offering, attracting large institutional investors, including pension funds and insurance companies.
MicroStrategy’s efforts reflect a broader institutional shift towards Bitcoin adoption, with other companies like Hong Kong’s Boyaa Interactive and US health-tech firm Semler Scientific also amassing significant Bitcoin reserves. Additionally, Shanghai-based Cango has invested $400 million in Bitcoin mining, further contributing to the cryptocurrency’s growing institutional presence.
Also Read: Michael Saylor’s Bitcoin Strategy: Genius Move or Risky Gamble for MicroStrategy?
Despite Bitcoin trading 17% below its all-time high, analysts point to favorable economic indicators, such as stable employment and controlled inflation, as supporting factors for Bitcoin’s resilience in early 2025. As institutional investment continues to surge, the future of Bitcoin remains promising.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of Chain Affairs. Before making any investment decisions, you should always conduct your own research. Chain Affairs is not responsible for any financial losses.
